# The Next Turn

Official URL: https://nextturnleadership.site/

The Next Turn is a leadership book by Jeff Utecht. The full title is The Next Turn: Work, AI, and Human Expectations.

## Key facts

- Author: Jeff Utecht
- Launch date: July 15, 2026
- Planned availability: Amazon
- Price: USD $23.95
- ISBN: 979-8-9945116-0-2
- Length: 150 pages
- Primary audience: executives, business owners, HR leaders, team managers, and AI adoption leaders

## Summary

The Next Turn is about leading through a double transition. First, people no longer share one common definition of work. Second, AI is changing how work is produced, judged, trusted, and managed. The book helps leaders define good work again, rebuild trust when effort is less visible, lead across generational expectations, and design clearer standards for AI-shaped workflows.

## Related links

- Author website: https://www.jeffutecht.com/
- Business leadership services: https://www.jeffutecht.com/business
- Download diagnostic toolkit PDF: https://nextturnleadership.site/Double_Transition_Toolkit.pdf